MALTIRAPresence Hub

Privacy policy

Last updated 4 September 2026

This explains what Maltira collects, why, and what you can do about it. It is written to be read rather than to be technically survivable in court, and if anything here is unclear, ask and we will explain it properly.

Maltira is operated from the United Kingdom. For the purposes of UK GDPR, Maltira is the data controller for information about our own clients and website visitors, and a data processor for the enquiry data we handle on behalf of a client's business.

If you fill in the form on this website

We collect your name, email address, phone number if you give one, and what you write. We use it to reply to you and to keep a record of the conversation. We do not add you to a mailing list, we do not sell it, and we do not pass it to anyone for marketing.

That enquiry is stored in Maltira itself — the same system we would use for your business. It stays until you ask us to delete it, or until we have no reason to keep it.

If you are a Maltira client

We hold what you would expect: your business details, your opening hours and services, the enquiries that come through your website, replies you write, posts you write, and figures about visits to your website.

We also hold credentials that let Maltira act on your behalf — for example an application password for your website, or an access token for your Facebook page. These are encrypted before they are stored, using a key that is not kept in the same place as the database. We never ask for your account passwords, and every credential you give us can be withdrawn by you at any time from the platform it belongs to.

People who visit your website

If you are a Maltira client, we count visits to your website so we can show you visitor figures. We record the page, where the visit came from, and a short-lived identifier so the same person is not counted twice. We do not use advertising cookies and we do not track anyone across other websites. Visit records are deleted automatically after 400 days.

Cookies on this website

This marketing site sets no cookies at all. There is no analytics script, no advertising pixel and no tracker on it.

The Maltira application at app.maltira.co.uk sets one cookie, which keeps you signed in. It is strictly necessary for the service to work and is not used for anything else.

Other companies involved

We keep this list short on purpose, and it is complete:

We do not use any advertising or analytics company.

How long we keep things

Client data is kept while you are a client and for a reasonable period afterwards in case you come back or need a copy. Website visit records are deleted after 400 days. If you ask us to delete something sooner, we will.

Your rights

Under UK GDPR you can ask us for a copy of everything we hold about you, ask us to correct it, ask us to delete it, or object to how we are using it. Maltira has a built-in export that produces everything held for a workspace, so this is a request we can answer quickly rather than a process.

Email hello@maltira.co.uk and we will reply within a few days. If you are not happy with how we have handled it, you can complain to the Information Commissioner's Office at ico.org.uk.

Security, honestly

Credentials are encrypted at rest. Traffic is over HTTPS. Each client's data is separated at the level of the interface and the underlying interface used by the application, and we test that separation deliberately rather than assuming it. Passwords are stored hashed and cannot be read back by us.

No system is perfect, and we will not claim ours is. If something goes wrong that affects your data, we will tell you what happened rather than quietly fixing it.

Changes

If this policy changes in a way that matters, we will tell clients directly rather than relying on you noticing a new date at the top.

Contact

Maltira, United Kingdom. hello@maltira.co.uk